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Concept work
“One idea lights a thousand candles.”
– Ralph Waldo Emerson
Rogue Gallery of Online Scammers
Client: Gen Digital (Tender pitch)
What I did: Working off a generic "a content example to address online scams" prompt, developed a concept of a 'rogue gallery' to highlight the types of scammers and give the potential victims means to identify them, as well as a concept of a reverse search anti-scamming tool. Developed a long-term campaign plan. Concept, copy, collaboration with a design team.
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